Opportunity Information: Apply for PD FY25 01

The Public Diplomacy Mission Mexico FY25 Annual Program Statement (Funding Opportunity Number: PD FY25 01) is a discretionary grant opportunity from the U.S. Mission to Mexico, run through its Public Diplomacy Section (PDS). It invites proposals for public diplomacy programs designed to deepen cultural ties and mutual understanding between the United States and Mexico. The central aim is to support activities that build people-to-people connections and advance bilateral cooperation by highlighting shared values, encouraging constructive engagement, and increasing understanding of U.S. policies and perspectives in relevant fields.

The kinds of projects envisioned are broad and can include cultural, economic, educational, professional, and exchange-oriented programming. While the topics and formats can vary, every proposal must include a clear U.S. element. In practice, this means the program should incorporate a U.S. cultural component and/or establish a meaningful connection to U.S. experts, organizations, or institutions with recognized experience in the relevant area. The U.S. connection is not meant to be superficial; it should be integral to the program design and outcomes, helping Mexican and U.S. participants engage directly with U.S. perspectives, practices, and expertise.

The opportunity encourages proposals that have reach across multiple Mexican states, rather than being limited to a single city or region, and it also places value on strengthening networks among alumni of U.S. government exchange and leadership programs. Projects that intentionally convene, reconnect, or mobilize these alumni communities, or that create new partnerships among them, are positioned as especially responsive because they build on existing investments in long-term relationship-building and professional collaboration.

Eligible applicants include individuals as well as a wide range of institutions, as long as they are not for-profit entities. Eligible organizational applicants include registered non-profit organizations such as think tanks, academic institutions, and civil society/non-governmental organizations with relevant programming experience. Non-profit or governmental educational institutions can apply, as can governmental institutions. A key requirement is that U.S.-based organizations seeking funding must partner with a Mexican organization, reinforcing the program's binational orientation and helping ensure local relevance, implementation capacity, and sustained collaboration beyond the grant period. For-profit or commercial entities are explicitly not eligible to apply.

From a funding perspective, awards have a ceiling of $75,000 per grant, with an expectation of up to 10 awards. The posted closing date is February 21, 2025. The opportunity is associated with CFDA number 19.040 and spans a wide range of activity categories, including education, community development, business and commerce, employment and training, energy, environment, law and justice, regional development, and science and technology/research. This wide set of categories signals flexibility in the types of program themes that can be competitive, as long as the proposal clearly supports the overarching public diplomacy goal of strengthening U.S.-Mexico mutual understanding and cooperation through credible, well-designed engagement that includes a substantive U.S. connection.

  • The U.S. Mission to Mexico in the business and commerce, community development, education, employment, labor and training, energy, environment, income security and social services, law, justice and legal services, regional development, science and technology and other research and development sector is offering a public funding opportunity titled "Public Diplomacy Mission Mexico FY25 Annual Program Statement" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
  • This funding opportunity was created on 2025-01-15.
  • Applicants must submit their applications by 2025-02-21. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $75,000.00 in funding.
  • The number of recipients for this funding is limited to 10 candidate(s).
  • Eligible applicants include: Others.
Apply for PD FY25 01

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Frequently Asked Questions (FAQs)

What is this funding opportunity?

The Public Diplomacy Mission Mexico FY25 Annual Program Statement is a discretionary grant opportunity from the U.S. Mission to Mexico, administered through its Public Diplomacy Section (PDS). It invites proposals for public diplomacy programs that deepen cultural ties and mutual understanding between the United States and Mexico.

What is the Funding Opportunity Number?

The Funding Opportunity Number is PD FY25 01.

Who is offering the grant?

The grant is offered by the U.S. Mission to Mexico through its Public Diplomacy Section (PDS).

What is the central purpose of the program?

The central aim is to support activities that build people-to-people connections and advance bilateral cooperation by highlighting shared values, encouraging constructive engagement, and increasing understanding of U.S. policies and perspectives in relevant fields.

What kinds of projects are eligible or encouraged?

The opportunity envisions a broad range of public diplomacy programs, including cultural, economic, educational, professional, and exchange-oriented programming, as long as the proposal advances U.S.-Mexico mutual understanding and cooperation.

Does every proposal need a U.S. element?

Yes. Every proposal must include a clear U.S. element.

What counts as a "clear U.S. element" in a proposal?

A clear U.S. element means the program should incorporate a U.S. cultural component and/or establish a meaningful connection to U.S. experts, organizations, or institutions with recognized experience in the relevant area.

Can the U.S. element be minimal or symbolic?

No. The U.S. connection is not meant to be superficial; it should be integral to the program design and outcomes and help participants engage directly with U.S. perspectives, practices, and expertise.

Are projects limited to a single city or region in Mexico?

The opportunity encourages proposals that have reach across multiple Mexican states rather than being limited to a single city or region.

Are alumni networks of U.S. government exchange programs a priority?

Yes. The opportunity places value on strengthening networks among alumni of U.S. government exchange and leadership programs.

What types of alumni-focused activities are considered responsive?

Projects that intentionally convene, reconnect, or mobilize alumni communities, or that create new partnerships among them, are described as especially responsive because they build on prior investments in long-term relationship-building and professional collaboration.

Who can apply as an individual?

Individuals are eligible applicants, as long as they are not applying as a for-profit or commercial entity.

What types of organizations are eligible to apply?

Eligible applicants include a wide range of non-profit and public institutions, including registered non-profit organizations (such as think tanks, academic institutions, and civil society/non-governmental organizations with relevant programming experience), non-profit or governmental educational institutions, and governmental institutions.

Are for-profit organizations eligible to apply?

No. For-profit or commercial entities are explicitly not eligible to apply.

Do U.S.-based organizations need a partner in Mexico?

Yes. A key requirement is that U.S.-based organizations seeking funding must partner with a Mexican organization.

Why is a Mexican partner required for U.S.-based applicants?

The partnership requirement reinforces the program's binational orientation and is intended to support local relevance, implementation capacity, and sustained collaboration beyond the grant period.

What is the maximum award amount?

The award ceiling is $75,000 per grant.

How many awards are expected?

The opportunity notes an expectation of up to 10 awards.

What is the application deadline?

The posted closing date is February 21, 2025.

What is the CFDA number associated with this opportunity?

The opportunity is associated with CFDA number 19.040.

What activity categories or themes does the opportunity cover?

The opportunity spans a wide set of activity categories, including education, community development, business and commerce, employment and training, energy, environment, law and justice, regional development, and science and technology/research.

Does the wide range of categories mean themes are flexible?

Yes. The broad set of categories signals flexibility in potential program themes, as long as the proposal clearly supports the overarching public diplomacy goal of strengthening U.S.-Mexico mutual understanding and cooperation through credible engagement with a substantive U.S. connection.

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