Opportunity Information: Apply for S BE 300 2019 USEUPA 001
The U.S. Mission to the European Union (USEU), through its Public Affairs Section (PAS), offered this funding opportunity to support projects that engage European Union policymakers, key opinion leaders, and broader public audiences on U.S. policy priorities related to the EU. The program is designed for organizations that can create meaningful public diplomacy-style programming, such as conferences, workshops, trainings, and similar initiatives. USEU also signaled that it is open to fresh formats and creative approaches, especially those that make smart use of digital tools, social media, and other innovative ways to reach and influence target audiences.
Funding was available in the form of grants and cooperative agreements, with awards expected (as funding allowed) to range from $10,000 to $100,000 per project. The opportunity anticipated up to about 20 awards. Projects were required to take place within a defined implementation window, running from mid-October 2019 through December 2020, and recipients were not allowed to begin project activities before the grant was formally signed by both parties. The notice also allowed organizations to apply to renew existing USEU grants or cooperative agreements, meaning prior partners were not excluded as long as they remained competitive.
In terms of what a funded organization would actually do, recipients were expected to design and implement programming aligned with USEU priorities, recruit speakers and experts in consultation with the USEU Public Affairs Office, and build programs that reflect diversity of viewpoints and backgrounds in the United States while also aiming for gender balance. Recipients also had to handle program logistics, ensure appropriate public-facing acknowledgment of U.S. government support when practical, and maintain close coordination with USEU throughout the project so that the final deliverables met both program goals and federal funding rules. Reporting was a major requirement as well: awardees had to submit interim and final program and financial reports describing both the use of funds and the impact of the programming.
USEU’s role was positioned as both strategic and oversight-oriented. The Mission would identify outreach priorities, approve speakers and key program elements, and provide guidance on what costs and activities were allowable under U.S. government funding rules. When appropriate, USEU could also help amplify projects through media and social media channels, suggest additional outreach opportunities, and coordinate with other U.S. embassies and missions when programs had relevance beyond Brussels. Even though programs could feature U.S. government officials, the notice clearly stated that grant funds could not be used to cover travel costs for U.S. government personnel, which is an important budgeting constraint for applicants.
Eligibility was limited to legally recognized, non-profit, non-governmental organizations, think tanks, and academic institutions that comply with applicable U.S. and EU requirements. A key additional requirement applied to EU-based applicants: they had to be listed in the EU Transparency Register. Cost sharing or matching funds were not required, but USEU encouraged it, and any proposed cost share had to be clearly described in both the narrative and budget. On the administrative side, applicants generally needed a DUNS number (used here as the Unique Entity Identifier/UEI) and active registration in SAM.gov before an award could be issued, with an exception potentially available for certain foreign organizations performing work outside the United States with awards under $25,000, or for overseas schools without a UEI.
Applications had to be submitted electronically in English by emailing useupa@state.gov no later than July 12, 2019 at 11:59 p.m. Central European Time (Brussels time). The notice emphasized that late or incomplete submissions would not be considered and that costs incurred before the official start of the grant period would not be reimbursed. A complete application package needed several specific components: the SF-424 Application for Federal Assistance form, a project narrative (up to four pages) covering goals, target audience, timeline, expected impact, and plans for follow-up and evaluation, and a detailed one-page budget estimate in U.S. dollars. Applicants also had to include proof of SAM registration and EU Transparency Register registration, and they were expected to maintain active registrations throughout the period in which the application was under consideration and, if selected, throughout the life of the award.
Proposals were reviewed by USEU Public Affairs with input from subject matter specialists. The evaluation criteria focused on how clearly the project connected to U.S. policy priorities regarding the EU, the likelihood that it could influence EU public opinion in ways that support those priorities, and whether the applicant had demonstrated experience and organizational capacity to deliver successful programming. Reviewers also looked for a well-justified budget and a credible monitoring and evaluation approach that could show results beyond simply holding an event. For applicants with previous USEU funding, prior performance and timely reporting were additional considerations. Applicants were told to expect notification of review outcomes by September 6, 2019.
Finally, the notice laid out basic award administration expectations. Awards would be formally issued and administered by the USEU Grants Officer, and recipients would work with a designated Grants Office Representative (GOR). Reporting schedules and other compliance requirements would be specified in the award agreement itself, and the release of funds would be tied to timely submission of required program and financial reports. This structure reinforces that the opportunity was not just about event delivery, but also about meeting U.S. government accountability standards for documentation, financial controls, and demonstrated impact.Apply for S BE 300 2019 USEUPA 001
- The Department of State, U.S. Mission to the European Union in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Notice of Funding Opportunity U.S. Mission to the European Union" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on May 23, 2019.
- Applicants must submit their applications by Jul 12, 2019. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 20 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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Frequently Asked Questions (FAQs)
1) Who is offering this funding opportunity?
The opportunity is offered by the U.S. Mission to the European Union (USEU) through its Public Affairs Section (PAS).
2) What is the main purpose of this program?
The program supports projects that engage European Union policymakers, key opinion leaders, and broader public audiences on U.S. policy priorities related to the EU, using public diplomacy-style programming.
3) What kinds of projects or activities are expected to be funded?
Projects are expected to involve meaningful public diplomacy-style programming such as conferences, workshops, trainings, and similar initiatives that align with USEU priorities.
4) Does USEU encourage innovative or digital formats?
Yes. USEU indicated openness to fresh formats and creative approaches, including smart use of digital tools, social media, and other innovative methods to reach and influence target audiences.
5) What funding instruments are available?
Funding is available in the form of grants and cooperative agreements.
6) How much funding can an individual project receive?
Awards were expected (as funding allowed) to range from $10,000 to $100,000 per project.
7) Approximately how many awards were anticipated?
The opportunity anticipated up to about 20 awards.
8) What was the required project implementation period?
Projects were required to occur within the implementation window running from mid-October 2019 through December 2020.
9) Can an organization start project activities before the award is signed?
No. Recipients were not allowed to begin project activities before the grant was formally signed by both parties.
10) Are costs incurred before the official start date reimbursable?
No. The notice stated that costs incurred before the official start of the grant period would not be reimbursed.
11) Can current or previous USEU grantees apply?
Yes. The notice allowed organizations to apply to renew existing USEU grants or cooperative agreements. Prior partners were not excluded as long as they remained competitive.
12) What are recipients expected to do if funded?
Recipients were expected to design and implement programming aligned with USEU priorities, recruit speakers and experts in consultation with the USEU Public Affairs Office, manage logistics, and coordinate closely with USEU to ensure deliverables meet program goals and federal funding rules.
13) Are there expectations related to diversity and gender balance?
Yes. Programs were expected to reflect diversity of viewpoints and backgrounds in the United States while also aiming for gender balance.
14) Is acknowledgment of U.S. government support required?
Recipients were expected to ensure appropriate public-facing acknowledgment of U.S. government support when practical.
15) What reporting is required for awardees?
Reporting was a major requirement. Awardees had to submit interim and final program and financial reports describing the use of funds and the impact of the programming.
16) What role does USEU play during the project?
USEU’s role is strategic and oversight-oriented. It identifies outreach priorities, approves speakers and key program elements, provides guidance on allowable costs and activities, and maintains involvement to ensure compliance and alignment with objectives.
17) Can USEU help promote funded projects?
When appropriate, USEU could help amplify projects through media and social media channels, suggest additional outreach opportunities, and coordinate with other U.S. embassies and missions when programming is relevant beyond Brussels.
18) Can grant funds be used to pay travel costs for U.S. government personnel?
No. The notice clearly stated that grant funds cannot be used to cover travel costs for U.S. government personnel, even if programs feature U.S. government officials.
19) Who is eligible to apply?
Eligibility was limited to legally recognized, non-profit, non-governmental organizations, think tanks, and academic institutions that comply with applicable U.S. and EU requirements.
20) Are there special eligibility requirements for EU-based applicants?
Yes. EU-based applicants had to be listed in the EU Transparency Register.
21) Is cost sharing or matching required?
No. Cost sharing or matching funds were not required, but USEU encouraged it.
22) If we propose cost sharing, how must it be presented?
Any proposed cost share had to be clearly described in both the project narrative and the budget.
23) Is a DUNS number / UEI required?
Applicants generally needed a DUNS number (used in the notice as the Unique Entity Identifier/UEI) to receive an award.
24) Is SAM.gov registration required?
Yes. Applicants generally needed active registration in SAM.gov before an award could be issued, and registrations were expected to remain active while the application was under consideration and, if selected, throughout the life of the award.
25) Are there any exceptions to the UEI/SAM requirement?
The notice indicated a potential exception for certain foreign organizations performing work outside the United States with awards under $25,000, or for overseas schools without a UEI.
26) What was the application deadline and time zone?
Applications had to be submitted no later than July 12, 2019 at 11:59 p.m. Central European Time (Brussels time).
27) How were applications submitted?
Applications had to be submitted electronically in English by emailing useupa@state.gov.
28) What happens if an application is late or incomplete?
The notice emphasized that late or incomplete submissions would not be considered.
29) What documents were required in a complete application package?
A complete package included: (1) the SF-424 Application for Federal Assistance form, (2) a project narrative (up to four pages), (3) a detailed one-page budget estimate in U.S. dollars, and (4) proof of SAM registration and EU Transparency Register registration.
30) What topics must the project narrative cover?
The narrative (up to four pages) had to cover goals, target audience, timeline, expected impact, and plans for follow-up and evaluation.
31) In what currency should the budget be prepared?
The budget estimate had to be prepared in U.S. dollars.
32) Who reviewed proposals, and what input was used?
Proposals were reviewed by USEU Public Affairs with input from subject matter specialists.
33) What were the main evaluation criteria?
Criteria included: clarity of connection to U.S. policy priorities regarding the EU, likelihood of influencing EU public opinion in ways that support those priorities, demonstrated experience and capacity to deliver programming, a well-justified budget, and a credible monitoring and evaluation approach showing results beyond holding an event.
34) How did prior USEU award performance affect evaluation?
For applicants with previous USEU funding, prior performance and timely reporting were additional considerations.
35) When were applicants told to expect notification?
Applicants were told to expect notification of review outcomes by September 6, 2019.
36) Who issues and administers awards?
Awards would be formally issued and administered by the USEU Grants Officer.
37) Who supports day-to-day award management from the government side?
Recipients would work with a designated Grants Office Representative (GOR).
38) Where are reporting schedules and compliance requirements defined?
Reporting schedules and other compliance requirements would be specified in the award agreement.
39) Is release of funds connected to reporting?
Yes. The release of funds would be tied to timely submission of required program and financial reports.
40) Does the opportunity emphasize accountability and documentation?
Yes. The structure described in the notice emphasizes meeting U.S. government accountability standards for documentation, financial controls, and demonstrated impact, not just delivering events.
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